There are five problems in the anti-counterfeit pa

2022-08-13
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There are five problems in the anti-counterfeiting packaging of Baijiu boxes

at present, the annual output of Baijiu in China has reached 5million kiloliters, so the printing and packaging of Baijiu boxes is naturally an important packaging category. From the perspective of current domestic wine box packaging, there are mainly the following five problems:

first, use about 300g gray bottom whiteboard for mounting, and then put in die castings. Most of them are mainly used for bronzing the parts such as the starter and wheel, because the price of gray bottom whiteboard is the cheapest, and the price of gray bottom whiteboard

paper produced by small paper mills in some regions is only 2500 yuan/ton. Although some packaging companies have introduced new materials such as frosted/wrinkled paper, aluminum foil paper, laser paper, synthetic paper, etc., their share is very small

second, most wine boxes are basically fixed in the colors of red, yellow and gold. This is because China's consumption habits believe that it is the color of several high-function materials that symbolize auspiciousness and wealth and are committed to developing energy-saving and environmental protection. In fact, these colors are too monotonous, which makes the packaging of wine boxes similar, and does not show the personality of each variety

third, at present, the shapes of wine boxes in the market are mostly lack of innovation, mainly including limited types such as flip top, heaven and earth cover, multi function box, book box, etc., and there are few new works. The main reason is that there are few professional groups that can avoid finding problems when hanging the mold, and there are not many talents who are skilled in graphic design and familiar with box packaging design. Often, the graphic design is better, but the box type is not satisfactory, or the box type design is good, but it cannot be mass produced due to printing technology and other reasons, which makes the two cannot be perfectly combined. In addition, there are two influencing factors: first, piracy is rampant. Some illegal underground printing houses specially look for wine packaging boxes with relatively successful design in the market, which can be produced according to the same way after being taken back and disassembled. The painstaking efforts of designers are easily plagiarized, which makes many designers lose the enthusiasm for difficult creation. Second, the clients put forward strict cost control requirements for designers and forced their participation, which made designers unable to display their talents. In order to win business orders, the vast majority of design units succumbed to clients, so there was no ideal work

fourth, some enterprises do not have strong anti-counterfeiting awareness. In recent years, China's liquor industry has continuously strengthened its self-protection awareness of anti-counterfeiting, gradually improved the defects in the design of liquor packaging, and focused on adding anti-counterfeiting labels at the mouth of bottles. However, some enterprises do not have strong self-protection awareness, and have not yet determined the anti-counterfeiting labels

fifth, there is a problem of bad debt arrears in the industry. Some small distilleries are weak and face many risks and uncertainties. Once they fail, quality can be the soul of enterprise development, and they are in arrears or even unable to pay the cost of printing and packaging. Therefore, many printing plants are unwilling to undertake the packaging and printing of small distillery products

based on the above, the overall design level of wine box packaging in the domestic market is not high at present, and there are few considerations conducive to marketing. With the rapid development of science and technology, people's consumption needs and lifestyle are changing. Therefore, wine box packaging should keep up with the pace of the times, study consumption psychology, meet consumption habits, guide consumption ideas, and constantly adopt new materials and designs to obtain brand attributes and counter sales effects, and improve the economic benefits of wine enterprises. This is a new requirement for wine packaging enterprises

source: Huaxia Wine News

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