Analysis of the survey report printed on demand by

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Domestic publishing units print on-demand survey report analysis

there are few high-quality products, serious book homogenization, difficult sales, return risk, inventory backlog and other business risks, which make the traditional publishing industry difficult. If the publishing house is careless, it may bear a heavy business burden. In order to solve these problems, the industry is constantly exploring, thinking and seeking breakthroughs

in recent years, a new publishing method, on-demand publishing, has attracted more and more attention in the industry, which may change the distribution mode of traditional publishing, bring new development impetus to the publishing industry, and inject new vitality into the publishing industry. According to an insider, this way opens a window to a new world. Although it is difficult to say, it is the only future of the publishing industry. It provides a variety of possibilities and solutions for the problems that make publishers, authors and readers headache

the so-called on-demand printing refers to the direct digital printing and binding of the document data of the required materials for the purpose of providing them at the specified place and time according to the requirements of users. Also known as instant printing and flash printing, it began in the 1980s and is the product of digital printing. According to insiders, printing on demand, printing according to the order of the day, and shipping the next day can meet the requirements of personalized printing, reducing waste and printing in one step, and realize zero inventory, instant publishing and optional personalized printing

the rapid development of information technology and digital printing technology has made on-demand publishing possible. For the publishing industry, this is an opportunity as well as a challenge

for this reason, we investigated the on-demand printing situation of domestic publishing units. The purpose of this survey is to understand the basic situation of domestic on-demand publishing, so as to grasp the current situation of on-demand printing in major publishing units across the country, analyze problems and explore the development direction

the survey involved 28 large publishing groups and 23 publishing houses, covering most regions and key publishing houses across the country. Due to the fact that the contents involved in the questionnaire could not be fully replied or it was inconvenient to reply, the relevant principals of several publishing groups recommended their key publishers to reply to the questionnaire after introducing the situation of their group companies' printing on demand. Each publishing group recommended more than 60 publishing houses in total

nearly 90 copies of the questionnaire have been distributed in total, and S3 copies have been recovered before writing. The sample size meets the requirements of 50 copies scheduled before the survey. Among the 53 publishing units involved, including literature, children's, social sciences, literature and art and other different types of publishing units. In addition to five publishing groups with annual sales of more than 2billion yuan, there are nine enterprises with annual sales of 500million to 999 million yuan, among which there are only 10 enterprises with annual sales of 50million to 999 million yuan, five with annual sales of 49million yuan, and 24 publishing enterprises with annual sales of 1 to 499 million yuan, accounting for 45% of the surveyed samples, More than half of the publishing units are listed enterprises

the variety of books with a print volume of less than 3000 copies has increased.

based on the overall trend of the book publishing market in recent years, the growth of both Book Varieties and print volume is the main trend of the publishing industry at present. More and more books are introduced to the market every year, with more and more contents. However, there is another undeniable fact: judging from the sales feedback of bookstores and the inventory of publishers, there are also many problems in the current publishing industry. The phenomenon of following the trend and homogenization is serious, coupled with insufficient market prediction and estimation, some publishing units blindly distribute goods. The larger the printing volume, the higher the return volume, and the larger the inventory

in the feedback of the survey, the inventory sales ratio of some units has reached an amazing 8:2, profitable books account for only 25% of the total publishing proportion, and the proportion of inventory greater than 3 years to the total inventory in a certain society has reached 72%. Blind printing and massive distribution have brought heavy business pressure to publishing units

in the questionnaire collected, 42 publishing units provided the increase or decrease in the number of books published by their units in the past three years (2009 ~ 2011). Among them, the Chinese dream of 37 units made you feel that a deep and energetic book publishing variety with concerted efforts was flat or increased, with the growth rate ranging from 1% to 70%, accounting for 88% of the survey sample; The number of Book Varieties launched by five publishing units has declined in the past three years, with a decline of about 6% - 12%

corresponding to the growth of publishing varieties in most publishing units in the past three years, the book printing volume of many publishing units has increased significantly in the past three years. Among the questionnaires collected in the survey, 38 publishing units have counted the growth of print volume of publications in the past three years, of which 3L have seen an increase in print volume, with the growth rate ranging from 1% to 37.47%, accounting for 82% of the total response samples; The printing volume of seven publishing units declined, ranging from 1% to 6%, accounting for 18% of the total

in the questionnaire received, another 30 publishing units answered the question of the growth rate of the number of published books with a print volume of less than 3000 over the past three years, of which 22 publishing units claimed to be basically flat or to achieve growth, with a maximum increase of 80%; Eight publishing units announced a year-on-year decrease, with the largest decrease of 15%

in the past three years, the number of books with a print volume of less than 3000 copies has also increased significantly. Among the 28 publishing units that replied to this question, 2L responded to the increase and 7 to the decrease, with specific growth rates ranging from 2% to 101%, and the range of print volume growth rate decline is not small, ranging from 0.89% to 40%

according to these four statistics, at present, the book types and printing volume of most publishing units in China are on the rise as a whole, and the publishing volume and printing volume of books below 3000 in most publishing units are also increasing

product Digitalization: the basis of on-demand printing

Book digitalization refers to storing the content in digital terminals such as web servers or e-readers in various digital electronic files. Publishers can compile and develop digital content in various ways, and form different forms of digital publications from this, greatly reducing the intermediate links of the traditional publishing process; Digital books also have the advantages of fast query, large storage, convenience and reuse. On demand printing can reduce the burden of Publishing House inventory and out of print, reduce logistics costs, and reduce publishing costs on the whole. In addition, relying on digital technology and network technology, digital publishing can also enrich the content and form of publications and make publishing forms more diversified

with the maturity of new technology, major publishing units have also increased their digitization efforts, carried out their own database construction, launched their own digital products, and the degree of book digitization has been continuously improved

as early as the beginning of the 21st century, a publishing house in Beijing launched a room in charge of on-demand publishing. At that time, a two-story building in the social courtyard was specially used as its OCR (optical character scanning and reading) workshop. At that time, this OCR system with a daily processing data volume of 260million bytes was mainly used for out of print books. After being processed by OCR, the books that are out of stock and no longer reprinted are stored in a huge database of out of print books in digital form. As long as readers, bookstores, or libraries put forward purchase requests, they can be printed into books immediately

the first printing of a book was the slogan of the society when it was published on demand

it is understood that the digital products launched by publishing units at present mainly include CD-ROM and other electronic publications, Internet-based e-books/newspapers/periodicals, database publishing, digital publications based on, e-books/newspapers of e-readers, tablet computers and other terminals, and on-demand publishing

among the 53 questionnaires answered, 50 publishing units gave feedback on the digital publishing business carried out by the publishing house, of which 32 chose CD-ROM, 24 chose publications, 23 chose Internet electronic publications, and 12, 16 and ll publishing units chose database publishing, reader e-book and on-demand publishing. There are also four units that choose other forms, including point reading pen and other forms of book digitization, or do not carry out related businesses

however, due to the problems of copyright, transformation and other aspects involved in book digitization, as well as the low profit or no sales of sales profits and the replacement of chaotic internal wiring, these are the main reasons why many publishing units are unwilling to spend too much energy on project construction

in addition, publishing units also face a series of other difficulties in the construction of digitalization

the relevant person in charge of a children's Club told bluntly that due to the unit's lack of attention to book digitization, the book digitization business has not been carried out at present, and is still dominated by paper books. This represents the current situation of some publishing houses

a publishing group has been building the digital resource database of books for a long time, and it also clearly requires its publishing houses to submit the digital content of all publications to the resource database, but it is difficult to do so. The publishing houses do not pay attention to it, and there are more printing in different places, resulting in many data can not be submitted effectively. At present, the group's digital resource library has a total of 9000 digital products, more than 2000 of which have been made into digital products for sale, and more than 500 varieties of mobile sales. But I can't earn much money. On the one hand, the sales price of digital products is relatively low, on the other hand, piracy is too serious. There are also some authors who have too high expectations for digital copyright and ask too high prices, resulting in the publishers' inability to sign the digital copyright of their works. All these have brought adverse effects on the digitalization of publishing products

in the response questionnaire received, 44 publishing units replied to the current product digitization rate of their respective publishing units, and predicted the product digitization rate in the next two years

among the 48 replies to the current digitization rate of their respective publishing units' products, 22 publishing units chose the option of less than 5%, ll publishing units chose 5% - 10%, the digitization rate of publications less than 10% accounted for 67% of all questionnaires, and only 6 publishing units chose the option of 50% - 80% and above, accounting for 10%. From the sample statistics, the digitalization rate of the products of various publishing units is still at a low level

these publishing units have also made predictions on the digitalization rate of their products in the next two years. Among them, the options of 25 publishing units are less than 10%, accounting for 52%, which is 15 percentage points lower than now, but the options below 5% are reduced by 8%; It is predicted that there are 7 publishing units with a digitization rate of 50% - 80% or more, accounting for 14%, an increase of 4 percentage points; It is predicted that the number of publishing units whose digitalization rate will be in the range of Lo% - 50% will also increase from the current lo to 16, an increase of 11 percentage points

from the change of digitalization rate, we can also see that with the attention of publishing houses and the progress of science and technology, digitalization will become the inevitable trend of publishing house products. The existence of these digitalized contents provides more product resources and prerequisites for on-demand publishing, and also provides the possibility for the realization of large-scale on-demand printing

the content of products printed on demand can be increased or decreased or reorganized according to customer requirements. For example, readers can choose their own satisfactory cover color, paper, format, text font, font size, etc. There is no fixed printing plate in the process of production and operation. The printing plate of digital printing is a full page layout in the computer system, which is completely controlled by instructions


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