The most popular tea beverage packaging suitable f

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Tea beverage packaging suitable for national conditions

tea is the demand of the masses in China. 1. the demand for the calibration experimental machine of universities and Colleges: favorite beverages have been popular all over the world since Japan developed instant canned beverages into the market in the 1980s. But the development is slow in China. In this paper, the author analyzes the reasons for the slow entry of tea beverage market based on a large number of investigation facts, and especially puts forward some suggestions on the use of transparent and intuitive tea beverage packaging suitable for national conditions

1 why is it so difficult to enter the tea beverage market

Chinese people have a long history of drinking tea. They also have their own shortcomings in interpersonal communication. In official activities and daily life, tea is the most popular choice for construction sites. Tea has become a drink with noble symbolic significance. With the progress of science and technology, people have also found that tea plays an important role in regulating human metabolic function, enhancing immune capacity and preventing some diseases. Catechins, flavone glycosides, lipopolysaccharides and some trace elements in tea have been proved by scientific experiments to be important components with health care functions, such as preventing cancer, cardiovascular disease, diabetes, etc. But the modern fast-paced lifestyle makes it impossible for people to spare a lot of time every day to enjoy the fine things slowly. In the 1980s, ITO garden in Japan first introduced instant tea drinks (250ml tinplate cans and 1.25lpet bottles) with oolong tea as raw materials, and vigorously promoted them through TV advertisements and vending machines. For more than ten years, tea drinks have been popular not only in Japan, but also in Europe, America and Southeast Asia. When I was lecturing in Japan in 1997, I heard from my peers that in 1996, there were 250 tea beverage filling plants in Japan, with an annual sales volume of 3.6 million tons. Each year, only producing oolong tea beverages, I had to import 20000 tons of all kinds of Oolong tea from China (including Taiwan Province). In recent years, I also introduced Longjing tea, camellia tea and a variety of Chinese herbal tea beverages, which sold well. The average annual consumption of each Japanese reaches 24 kg. According to statistics, in 1997, the world's tea beverage production reached 10million tons (including iced tea). However, since the tea drinks came into the market in the early 1990s, dozens of beverage factories have launched tea drinks to the market, with an output of only more than 100000 tons. The market is also limited to Beijing, Shanghai, Guangzhou, Shenzhen and a few large and medium-sized cities in the south

what has hindered the popularity of tea drinks in China, a big tea drinking country? In recent years, the author has organized relevant personnel to conduct a questionnaire survey in Chongqing, Chengdu, Kunming and other places. The results show that in terms of market capacity, China consumes nearly 300000 tons of various types of tea every year, which is converted into tea drinks according to the tea water ratio of 1:100, that is, 30million tons. If one tenth of them are developed into instant tea drinks, 3million tons can be sold in the domestic market every year. According to the data provided by the transportation department, the national floating population is more than 1billion person times every year. If each person consumes 500ml of tea drinks in the flow, it will also reach 500000 tons. It shows that the potential market of tea beverage is very huge

at the same time, we have also noticed that tea has changed from slow sipping to instant drinking, and from hot drinking to cold drinking. Consumers have a process of changing their ideas and habits. First of all, they should overcome the rumors that "cold tea hurts the stomach" and "overnight tea causes cancer" that lack scientific basis for many years; It is also necessary to distinguish the tea beverage produced by modern scientific strict extraction, fine filtration, high temperature instantaneous sterilization (UHT) and aseptic filling from the tea prepared by traditional methods. Because Chinese people are more particular about drinking tea than those in the West. They should not only observe its shape and color, but also appreciate its fragrance and taste. Some tea lovers still depend on the specific fragrance

secondly, economically, for the majority of ordinary people who are not rich but are materialistic, 26.4% of the respondents said that they spent 1/100 of their monthly salary to buy a can of tea and beverage was "not worth it"; 58.3% of the people thought that "they should also buy when necessary"; Only 13.2% said, "as long as the taste is good, clean and sanitary, you can buy it at any time." 2.1% of the respondents said they did not know. In Japan, it costs 100 yen (equivalent to 6.5 yuan) to buy a can of tea drinks. Compared with the average monthly income of 400000 yen in Japan, it is not surprising that the vending machines all over the streets make tea drinks sell well

to sum up, to open up the stagnant situation of tea drinks and make tea suitable for China's national conditions and people's tastes quickly enter the domestic market, in addition to vigorously strengthening publicity, it seems that there is still a lot of solid and fruitful work to be done. Here are some personal opinions on the current situation and development prospect of tea beverage packaging

2 analysis on the current situation of tea beverage packaging in the world

in a sense, tea is not only a noble drink, but also a high-tech product. This is determined by the function of tea and the technological requirements of tea beverage itself

tea contains catechins, caffeine and other components, which not only give tea a specific functional role, but also bring some difficulties to its extraction and preservation. At present, modern science and technology have broken through many difficult problems in the production technology of tea drinks, and packaging and preservation have become the key that manufacturers must attach great importance to

according to statistics, tea beverage packages in use all over the world include (1) glass bottles, (2) metal cans, (3) Tetra Pak made of paper aluminum plastic composite bricks, (4) polyester bottles (PET, pen), etc. In China, the main products are metal three piece cans, Tetra Pak bags and PET bottles. The following is an analysis of the advantages and disadvantages of using three kinds of packaging at present:

2.1 tinplate three piece can

most domestic tea beverage manufacturers have built three piece can production lines, such as Shandong Longxi oolong tea, Hebei xurisheng ice tea, Shanghai Fudi oolong tea, etc. Specifications are 320, 350, 385ML, etc. The advantages of metal cans are strong processing adaptability, small loss, excellent barrier property, bright packaging and printing colors, but the cost is high, and the requirements for the internal coating of filled tea are more strict. The quality problems of this kind of tea drinks are mostly caused by uneven internal coating. Environmental protection is also difficult. In addition, due to the limitations of resources, market, capital and technical conditions, the national industrial policy does not allow a large number of promotion. However, there is still a certain demand for three piece cans in large and medium-sized cities

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